How much is a professional corporate film? What does a professional cinema advertisement or TV commercial cost?
At the beginning of every production, your individual ideas, the content and technical requirements as well as the available budget have to be defined. If the latter is small, a corresponding idea is needed to create something big even with small means. In the calculation of a film, the financial scope for creativity plays an important role, as does the so-called production value. This includes every small or big detail that gives the film more value, for example props, costumes, masks, light, locations, animations and so on. A high-quality film, which is optimally implemented in terms of content as well as optically and technically, brings great long-term profits for your brand and is a real sales booster in the short term. But only if everything fits perfectly, you can play a leading role with your film.
Here are a few important factors that significantly determine the price of your image film:
What quality standards do you have for your film?
This is actually the most important question on which all others are based. How high-quality should your film be? Which look do you want for your film, that of a reflex camera, or the special, eye-catching look of a feature film in the cinema?
Who will be seen in the film? You yourself and your employees, professional actors or even well-known actors?
How large does the crew have to be that we are arriving with? Is a small team enough (direction, camera, sound and possibly mask) or is a full-grown film staff needed?
On how many days are crew and actors needed? On a shooting day, 1-2 scenes can be shot or 2-3 interviews plus a few indoor and outdoor shots.
Where do these shooting days take place and how many locations are there? For example, is it only shot at your company headquarters, or at many smaller locations? Is it shot in Germany, somewhere in Europe or is it even further away?
How complex is the post-production?
Are complex animations and graphics required? Is there a complex effect?
Where will the film be used later?
On the Internet on your own website, on YouTube, at trade fairs, in shops, on TV, in the cinema? Which rights must be obtained for actors, music and speakers?