If your small business is looking to expand its reach and drive more sales, then video content is a great way to go. With the right strategy, it's possible to get even the most skeptical consumers interested in your brand. In this article, we'll talk about what makes good video content and how you can use it to engage customers.


We'll begin by looking at what video content is, why it's important for small businesses and how to engage your audience.

Video content is a powerful tool that can help you reach new audiences and increase brand awareness—but it's not easy to get right. In this guide, we'll show you how to make your videos work harder so that they deliver real value for your business or organization as well as its customers.

The best content for your business

Video content is an excellent way to build trust and grow your audience. Video allows you to show off your expertise, personality, or the benefits of using your product or service. It’s also a great way to engage with customers through live streaming and Q&A sessions.

Your video content should be easy for viewers to understand—if it confuses them, they won’t watch again! If you want people who have never heard of you before watching one of your videos then keep it short and sweet: less than two minutes long with minimal jargon or technical terms will give viewers enough information without boring them into switching off their computer screen halfway through.

What is video content?

Video content is any content that has been recorded with a camera. That could mean anything from a video of your product or service, to an interview with one of your employees, or even just a snapshot of what it's like to work at your office. Video content can be used to tell stories, inform, and entertain.

What are the benefits of video?

There are many benefits to creating video content for your small business. Video is a great way to build trust, engage your audience and increase sales. It’s also a great way to increase brand awareness.

Use Case: Video Optimization

Why should you care about SEO? Let’s say that you have $1,000 and want to get the word out about a new product or service through one piece of content—a blog post or article. You could hire someone on Upwork who can write the piece for $500-$600 and it may rank well in Google search results depending on how much money you would spend on getting backlinks or other SEO strategies going forward after publishing this piece of content online. But what if we changed the model slightly? What if instead of writing an article or blog post costing $500-$600 we produce an explainer video costing $2k-3k instead? The cost difference might seem huge at first glance but when looking at how much traffic each piece of content gets over time then suddenly things start looking very different!

Our research has shown that videos get 10x more organic traffic than text based articles do (see graph below). There's no reason why any company shouldn't be leveraging this advantage by investing into creating explainer videos for their business."

How to engage your audience

  • Use the right keywords.

  • Use the right tags.

  • Use the right description.

  • Title, subtitles and descriptions should be short, but descriptive of your content’s purpose and value to viewers.

  • Images should be high resolution (at least 1,000 pixels wide) and optimized for SEO so that they show up in search results on Google Images or Bing Image Search when someone searches for your business name or product/service names etc.. The image should also contain text so that it can rank well on Pinterest boards because Pins are ranked by both time-on-site as well as overall engagement (likes + comments + repins). Please don't just slap an image up there with no words next to it - people will still be able to see what's going on if there is no text with an image so why not take advantage of this opportunity? If you're creating infographics like this one from BufferApp then use Open Graph Meta Tags so that Facebook knows how to display them properly when shared onto Facebook walls (and other social channels too).

Keywords and metadata

Keywords and metadata are both important for SEO. Keywords are the words that people search for and metadata is information about your video that is used by search engines to find it.

Metadata is also important for video discovery and distribution. When you create a title, description, tags, thumbnails, or watermark graphics in Studio you're adding metadata to your video files. This metadata helps people discover your videos on YouTube or through search engines like Google or Bing. Metadata can be edited at any time after uploading by clicking “Edit” in the Video Manager section of Creator Studio (see below).

Measurement and analysis

To help you evaluate your video content, we recommend that you measure and analyse the following metrics:

  • Views - How many people have viewed your video?

  • Shares - How many times has your video been shared on social media?

  • Comments - How many comments have been left on the video?

You can also use third-party tools like YouTube Analytics to track how much time people spend watching videos and how much money has been generated from ads within those videos. Of course, there are a number of other metrics that might be important to measure depending on your goals (such as page views), so it's best to check what else is available before deciding which one(s) work best for you.


Video content is a powerful tool for marketing your business. With the right approach, you can build brand loyalty and increase sales by creating videos that your audience will love.

Video is an effective way to expand your audience and build brand loyalty. The best way to take advantage of this opportunity is through video marketing!

Video is a great way to expand your audience and build brand loyalty.

If you're looking to expand your audience, video is an excellent way to do so. Video is one of the most efficient ways to build trust and brand loyalty, which are critical when it comes to attracting new customers.

The ease and affordability of creating video content has led many small businesses to turn toward video as a way of communicating with their target market. Video marketing offers a number of benefits—including reaching people who would otherwise not be exposed to your product or service—but there's no denying that it takes time and effort when compared with other forms of content creation like text or images.


Video is a great way to expand your audience and build brand loyalty. The key is to create content that is engaging and relevant. If you can do this, there’s no doubt that people will be watching!

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